Selling Price Estimate Calculator
Calculate the ideal selling price based on your costs, marketplace fees, GST, RTO margin, and target profit.
Calculator Inputs
Manufacturing or procurement cost per unit
Box, polybag, tape, inserts
Courier shipping charge per order
Platform fee percentage
Fixed closing or pick-and-pack fee
Expected advertising cost %
Non-delivery COD return percentage
Target profit amount per order
Final buyer listing price
Unit procurement cost
Standard 18% GST on platform fees
Strike-through discount badge
Undamaged stock returned to inventory
Profit margin before ad spend
Calculation Results
Live updating metrics
Platform Profitability Comparison Matrix Best:
| Metric | Amazon | Flipkart | Meesho | D2C Store |
|---|---|---|---|---|
| Selling Price | ||||
| Commission | ₹0.00 (0%) | |||
| Shipping Freight | ||||
| RTO Buffer Loss | ||||
| Net Profit Per Order |
How This Calculation Works
Determining the right selling price is critical to e-commerce survival in India. This tool computes total cost (product cost, packaging, shipping, COD fees, ad spend, and expected return/RTO loss buffer) and adds your desired profit margin while accounting for percentage-based deductions like platform commission and GST on fees.
💡 Realistic Indian E-Commerce Example
Suppose your product costs ₹300, packaging is ₹20, shipping is ₹60, advertising is 10%, marketplace fee is 12% + ₹30, and you desire ₹150 profit per order. The calculator accounts for 18% GST on fees to recommend a selling price of ₹845 with an itemised breakdown.
Frequently Asked Questions
Common queries about this calculation methodology
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Find the absolute minimum selling price at which your net profit is zero without losing money.
Target Profit Calculator
Enter your desired profit per order (e.g. ₹250) and calculate the required listing selling price.
Amazon Selling Price Calculator
Determine target Amazon listing price to hit your desired profit margin.
Want to know your ACTUAL marketplace profit?
Calculators give you estimates before you sell. Upload your actual Amazon, Flipkart, or Meesho settlement & GST tax reports to SellerUstad to calculate true SKU-level net profitability after actual platform deductions, returns, and recoverable taxes.