Break-Even ROAS Calculator
Calculate minimum Return on Ad Spend (ROAS) required to prevent ad spend loss.
Calculator Inputs
Manufacturing or procurement cost per unit
Box, polybag, tape, inserts
Courier shipping charge per order
Platform fee percentage
Fixed closing or pick-and-pack fee
Expected advertising cost %
Non-delivery COD return percentage
Target profit amount per order
Final buyer listing price
Unit procurement cost
Standard 18% GST on platform fees
Strike-through discount badge
Undamaged stock returned to inventory
Profit margin before ad spend
Calculation Results
Live updating metrics
Platform Profitability Comparison Matrix Best:
| Metric | Amazon | Flipkart | Meesho | D2C Store |
|---|---|---|---|---|
| Selling Price | ||||
| Commission | ₹0.00 (0%) | |||
| Shipping Freight | ||||
| RTO Buffer Loss | ||||
| Net Profit Per Order |
How This Calculation Works
ROAS (Return on Ad Spend) measures ad revenue generated per Rupee spent. Knowing your break-even ROAS ensures you never run ads at a loss.
💡 Realistic Indian E-Commerce Example
If your product profit margin before ads is 25% (0.25), your Break-Even ROAS is 1 / 0.25 = 4.0x (or 25% ACOS).
Frequently Asked Questions
Common queries about this calculation methodology
Related Seller Calculators
Target ROAS Calculator
Calculate required campaign ROAS to achieve your desired net profit margin target.
Maximum CPA Calculator
Calculate maximum affordable Customer Acquisition Cost (CPA / Cost Per Order).
Ad Spend Profit Calculator
Evaluate total net profit generated across different ad spend budget levels.
Want to know your ACTUAL marketplace profit?
Calculators give you estimates before you sell. Upload your actual Amazon, Flipkart, or Meesho settlement & GST tax reports to SellerUstad to calculate true SKU-level net profitability after actual platform deductions, returns, and recoverable taxes.